Case Study · 2020SaaS · FinTech14 weeks

One source of truth for accounting officers managing many books.

PikoHANA is a multi-company accounting dashboard. I redesigned the onboarding, consolidation and reporting flows so accounting officers can move from spreadsheets to a trustworthy single view of every entity they manage.

−38%
Time to first report
+47%
Onboarding completion
4.7★
Internal CSAT
PikoHANA AO dashboard showing revenue, EBITDA and ratios
Role
Lead UX Designer — research, IA, flows, hi-fi UI and design QA.
Team
1 PM, 1 Designer (me), 1 Accounting SME, 4 Engineers.
Duration
14 weeks · discovery → web app launch (V1).
Tools
Figma, FigJam, Maze, Notion, Xero sandbox.
01 · Problem

Spreadsheets, Xero exports and a lot of copy-paste.

Every month, accounting officers rebuilt the same consolidation by hand. The product had to absorb that work without losing the trust those spreadsheets earned.

Business context

PikoHANA serves accounting officers (AOs) who manage books for multiple SMBs. The old workflow was spreadsheets + Xero exports, glued together by hand each month.

User pain

Onboarding a new company took 2–3 hours. Reports were rebuilt for every client. There was no single, trustworthy view across companies or consolidation groups.

Why it mattered

AOs were the bottleneck. Every hour saved on data wrangling was an hour they could spend advising the business — the actual product they sell.

02 · Research

Six AOs, one month of close, four insights.

I shadowed accounting officers through a real month-end. The artefacts they trusted were not dashboards — they were named cells in their spreadsheet.

PikoHANA welcome screen prompting the AO to add a new company
INSIGHT 01
Trust before delight

AOs do not need a beautiful chart. They need to know the number is correct, and which import it came from.

INSIGHT 02
Companies travel in packs

Most AOs run 5–15 entities, often as consolidation groups. The IA must treat 'group' as a first-class object, not an afterthought.

INSIGHT 03
Configurable, not opinionated

Every firm has its own Chart of Accounts and report layout. Drag-to-build beats hard-coded templates.

INSIGHT 04
Pricing belongs in the flow

Plan selection during signup (1 / 2–5 / 6–10 / 11–15 companies) reduced friction vs. a separate pricing page.

03 · Process

Discover → Define → Design → Validate.

01
Discover

Shadowed 6 AOs through month-end close. Mapped the spreadsheet → Xero → PDF report loop end-to-end.

02
Define

Reframed the product as 'one source of truth' — every screen had to answer either 'is this correct?' or 'can I act on it?'.

03
Design

Three-step onboarding (Company Profile → Update Data → Chart of Accounts), drag-and-drop report builder, consolidated dashboard.

04
Validate

Two rounds of moderated tests on hi-fi prototype. Iterated the CoA builder twice after AOs got lost in long account lists.

04 · Solution

A calm dashboard, a guided onboarding, and a report builder AOs can configure themselves.

Company management view listing entities and consolidated groups
PikoHANA registration with plan selection embedded
PikoHANA AO dashboard login screen
Guided onboarding

Plan → registration → email verify → add company → import or build CoA. Every step has a visible progress indicator.

Multi-company switcher

Top-level switcher with consolidated groups, so AOs can move between Adtingo, Cialfo and a group view without losing context.

Configurable reports

Drag-and-drop builder for Profit & Loss and Balance Sheet — AOs assemble line items from a left-hand panel instead of editing JSON.

Flash + financial dashboards

EBITDA, current ratio, revenue mix and aged receivables on one screen. Widgets show/hide per AO preference.

Role-based users

Per-company and per-group permissions so junior staff can update data without touching consolidations.

Xero import

One-click budget and CoA import from Xero — the data AOs already trust, surfaced inside PikoHANA.

Visual system
Brand Blue
#3498DB
Brand Blue Dark
#2E86C1
Brand Blue Light
#5DADE2
Brand Green
#6BAF50

Blue carries the brand and signals action; green flags positive financial states (in-budget, verified, on-target). Type pairs Sora for display weight with Inter for dense tabular reading.

05 · Impact

Faster close, fewer clicks, and a product AOs trust to leave open.

−38%
Median time from new company to first report
+47%
Onboarding completion (3-step CoA flow)
12 → 4
Clicks to switch company + group view
4.7★
Internal CSAT across 9 pilot AOs
What I'd do differently
  • Accounting users will forgive a plain UI but never a wrong number — invest in data lineage cues first.
  • Drag-and-drop felt clever in demos but only landed once we added a search + 'recently used' rail.
  • Putting plan selection inside the signup flow removed a whole drop-off step we had not seen in analytics.
Pilot quote

"I used to keep three spreadsheets open during close. Now I keep PikoHANA open — and a coffee."

— Senior Accounting Officer, pilot cohort
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